We’re already half way through 2024, web design and graphic trends are still evolving at a fast pace. There are exciting changes coming that blend together tech, creativity and user experience in fun ways. Here will we take a look at the top trends to look out for this year.

1. AI and Machine Learning Integration

AI is becoming more and more popular when it comes to web design, it can enable personalised user experiences, expect to see websites that can adapt automatically to users behaviour. They can provide content and suggestions. AI is issue being built into design tools especially the Adobe suite of tools allowing designs to focus on being creative instead of working on routine tasks.

2. Dark Mode and Low Light UX

Dark mode has been around for a few years now but in 2024 it’s becoming more of a standard. Websites are offering dark mode options to reduce eye strain and save on different devices battery life. Part of this trend is also low light UX that ensures user interfaces and visually appealing in dark environments.

3. Immersive 3D Elements

3D elements being used in web design is a growing trend. Thanks to further advancements in technology and more browsers supporting these elements, this year will see more immersive 3D graphics and animations to create interactive user experiences. Elements like these can enhance user appeal and help with telling stories and user engagement.

4. Micro-Interactions and Animations

Micro interactions are small subtle animations that provide feedback to users, it can make interfaces more intuitive. This year these will become more advanced with designers using them to guide user actions, provide feedback and a touch of personality to websites.

5. Neumorphism and Glassmorphism

Neumorphism and glassmorphism are design styles that blend realism and minimalism. Neumorphism combines flat design and skeuomorphism, they creating soft extruded shapes that mimic real-world objects. Glassmorphism is characterised by frosted-glass effects and semi-transparent layers. They add depth and dimension to user interfaces. Both these styles are set to be prominent in 2024. They offer fresh and visually pleasing alternatives to traditional flat design.

6. Sustainable and Ethical Design

 They is more awareness of environmental and social issues in 2024 than ever, ethical and sustainable practices and growing. Designs are focused on creating digital experiences that are beautiful but also friendly to the environment. This can include optimising websites for energy usage, using eco-friendly hosting companies and ensuring websites are accessible to all.

7. Bold Typography and Colour Schemes

Typography and colour play important roles in web design. This year you could see bolder and more expressive fonts. Oversized fonts, creative custom typefaces and striking colour combinations that can capture users attention and convey a strong brand indentity. Colour gradients and dual tones will also still be popular in design.

8. Augmented Reality (AR) Integration

You will see a lot more AR on websites in 2024. From product demos to virtual try-ons. AR enhances user experience a lot by bringing elements of the real world into the digital space. Websites will integrate more AR to provide users with a more memorable experience online.

9. Voice User Interface (VUI) Design

Voice activation is becoming more available on devices and may emerge as an important aspect of web design. Websites that offer voice search and navigation give users a hands free user experience. We expect to see more advanced VUI this year.

10. Minimalism with a Twist

Minimalism remains a strong trend, but in 2024, it’s evolving to include more playful and cool elements. Clean designs are being enhanced with nice animations and unconventional layouts. This approach keeps the benefits of minimalism - such as fast load times and easy navigation, while adding a touch of uniqueness and creativity.

Conclusion

The web design trends and graphic design trends for 2024 show a balance between new tech and creativity. As us designers continue to push the boundaries of what can do done we expect websites to become more immersive, personalised and sustainable. Keeping these trends in mind will be crucial for anyone looking to create impactful and modern web design in 2024.