Articles.

Plain answers about websites, brands and marketing for small businesses, from Jack and Carly in Somerset.

Small business website security: the basics
News - 25-09-2026 - Jack Millard - 0 comments
Attacks on small sites are automated, never personal. Here are the five habits that keep your website out of trouble, and what to do if it happens.
Website accessibility: what UK businesses must know
News - 23-09-2026 - Jack Millard - 0 comments
Accessibility is simpler than most owners expect. Here is what UK law asks of you, the fixes that matter most, and how to test your own site.
Redesign your website without losing your rankings
News - 18-09-2026 - Jack Millard - 0 comments
A rebuild does not have to cost you traffic. Here is the URL inventory, the redirect map and the launch day checklist that protect what already ranks.
How to optimise your Google Business Profile
News - 16-09-2026 - Jack Millard - 0 comments
Your Google Business Profile can outperform your homepage. Here is how to set it up properly: categories, photos, reviews and the parts most people skip.
How to get more Google reviews
News - 11-09-2026 - Jack Millard - 0 comments
Reviews decide who gets picked in the map results. Here is a simple system for asking, the rules you must never break, and how to reply well.
How long does it take to build a website?
News - 09-09-2026 - Jack Millard - 0 comments
Most small business websites take six to twelve weeks. Here is where the time actually goes, and the three things that quietly push a launch date back.
How to write website copy that gets enquiries
News - 04-09-2026 - Jack Millard - 0 comments
Most website copy describes the business instead of helping the reader. Here is how to write pages that answer real questions and bring in enquiries.
How much does SEO cost in the UK?
News - 02-09-2026 - Jack Millard - 0 comments
UK SEO runs from a few hundred pounds a month to several thousand. Here is what sits inside the fee, what each band buys, and how to judge a proposal.
Google vs AI search: where your customers will find you in 2027
News - 31-08-2026 - Jack Millard - 0 comments
Google vs AI search: where customers will actually find you in 2027: what is genuinely changing, what stays the same, and what to do about it this quarter.
Social media for small businesses: what to post when you don't know what to post
News - 28-08-2026 - Jack Millard - 0 comments
Stuck on what to post as a small business? A simple content mix that works, 15 reusable post ideas, and how to batch a whole month of content in one afternoon.
Websites for aesthetics clinics: bookings over browsing
News - 26-08-2026 - Jack Millard - 0 comments
Aesthetics clinic website design that turns browsers into bookings: honest treatment pages, practitioner credentials, tasteful before-and-afters and more.
How fast should your website load? (And why yours probably doesn't)
News - 24-08-2026 - Jack Millard - 0 comments
How fast should a website load? What users really tolerate, the culprits that slow small business sites down, and how to test yours free in 60 seconds.
Websites for recruitment agencies: built for candidates and clients
News - 19-08-2026 - Jack Millard - 0 comments
Recruitment agency website design that works for candidates and clients: job feeds, consultant profiles, mobile apply and niche positioning that fills roles.
Structured data explained in plain English (schema for small business)
News - 17-08-2026 - Jack Millard - 0 comments
Structured data for small business, explained in plain English: what schema is, the four types worth adding, and how to check what your site already has.
Ghosted by your web designer? How to recover your website
News - 14-08-2026 - Jack Millard - 0 comments
Web designer ghosted you? A step-by-step rescue guide: work out what you own, get your domain, hosting and CMS back, and make sure it never happens again.
Websites for law firms: trust signals that win instructions
News - 12-08-2026 - Jack Millard - 0 comments
Law firm website design UK: the trust signals that turn recommendations into instructions, from SRA details and named solicitors to clear, honest fees.
Local SEO in Somerset: how to get found in Bath and Bristol
News - 10-08-2026 - Jack Millard - 0 comments
Practical local SEO for Somerset businesses: get found in Bath and Bristol with a proper Google Business Profile, real reviews, citations and honest timelines.
Why we built our own CMS (and what it means for your website)
News - 07-08-2026 - Jack Millard - 0 comments
Custom CMS vs WordPress: why our studio built its own CMS, what that means for speed, security and support, and the honest trade-offs, answered properly.
Websites for dental practices: patients, not just visitors
News - 05-08-2026 - Jack Millard - 0 comments
Dental practice website design that turns anxious visitors into booked patients: tasteful galleries, human team pages, honest pricing and real trust signals.
AI SEO checklist: 12 fixes that make your site readable to AI
News - 03-08-2026 - Jack Millard - 0 comments
An AI SEO checklist for small businesses: 12 practical fixes that make your site readable to ChatGPT, Perplexity and Google AI, each rated by difficulty.
Wix vs a professional website: an honest comparison
News - 31-07-2026 - Jack Millard - 0 comments
Wix vs a web designer: an honest comparison of cost, ownership, speed, SEO and support: where Wix genuinely wins, and where you will hit the ceiling.
Websites for tradespeople: turn searches into booked jobs
News - 29-07-2026 - Jack Millard - 0 comments
A website for tradesmen should turn searches into booked jobs. Real job photos, reviews, service-area pages and click-to-call: here's what actually works.
llms.txt: the tiny file that helps AI understand your website
News - 27-07-2026 - Jack Millard - 0 comments
llms.txt explained: what the tiny file does, what goes in it, a full example for a small business, how it works with robots.txt and schema, and honest caveats.
What website care plans include (and why sites quietly break without one)
News - 24-07-2026 - Jack Millard - 0 comments
What a website care plan includes, what quietly breaks on unmaintained sites, honest pricing guidance, and the questions to ask any provider before you sign.
Websites for accountants: what actually wins clients
News - 22-07-2026 - Jack Millard - 0 comments
What actually wins clients on a website for accountants: the pages that matter, fees and trust signals, and the local SEO basics every UK practice needs.
Does ChatGPT recommend your business? Here's how to check
News - 20-07-2026 - Jack Millard - 0 comments
Does ChatGPT recommend your business? The exact prompts to check what AI says about you, how to read the results, and five reasons AI gets businesses wrong.
How to choose a web design agency without getting burned
News - 17-07-2026 - Jack Millard - 0 comments
How to choose a web design agency without getting burned: the questions that reveal quality, the red flags to walk away from, and what fair pricing looks like.
Signs you've outgrown your DIY website (and what to do next)
News - 15-07-2026 - Jack Millard - 0 comments
Outgrown your Wix website? Seven honest signs your DIY site is holding the business back, what to do next, and what a proper rebuild really costs in the UK.
What is GEO? Generative Engine Optimisation explained for small businesses
News - 13-07-2026 - Jack Millard - 0 comments
GEO in plain English: how AI assistants like ChatGPT choose which businesses to recommend, and the practical fixes that get a small business cited.
Common Mistakes to Avoid When Launching Your New Brand
News - 19-06-2026 - Jack Millard - 0 comments
Around 20% of new businesses fail in year one due to branding mistakes. Learn which pitfalls sink launches and how to avoid them from day one.
How often do small businesses actually post on social media and how often should they?
News - 16-06-2026 - Jack Millard - 0 comments
What the data says about posting frequency for small businesses: how often is enough, when quality beats quantity, and a schedule you can actually keep.
How to Effectively Improve Your Marketing Presence as a Small Business Owner
News - 15-06-2026 - Jack Millard - 0 comments
Most small businesses don't know what marketing actually is anymore. Here's how to effectively improve your marketing presence without hiring three different people.
Do I need a marketing agency or can I do it myself?
News - 14-06-2026 - Jack Millard - 0 comments
When to hire a marketing agency, when to do it yourself, and why the real answer for most small businesses is neither.
How people search in Google has changed, now AI does the searching for you
News - 14-06-2026 - Jack Millard - 0 comments
Google search has changed. AI Overviews and ChatGPT answer questions before you click. What that means for your website, your content, and your SEO in 2026.
Logo Design vs Visual Identity: Clear Differences, Strategic Roles and Practical Guidance
News - 12-02-2026 - Jack Millard - 0 comments
If you want consistent recognition and meaningful connection, prioritise a cohesive visual identity that uses a logo as one expressive element within a larger system.
Web Design Agency Costs: A Complete Breakdown for UK Businesses in 2026
News - 04-02-2026 - Jack Millard - 0 comments
Real 2026 numbers from a Somerset studio: what UK web design actually costs, what changes the price, and the traps that make quotes balloon.
Brand Design Somerset: Essential Guide to Building a Strong Visual Identity for Your Business
News - 30-01-2026 - Jack Millard - 0 comments
Somerset businesses face increasing competition in today's marketplace, making professional brand design more critical than ever.
How to Choose a Name for Your Brand: Step-by-Step UK Guide
News - 30-01-2026 - Jack Millard - 0 comments
Choosing a brand name often feels overwhelming, but it doesn't need to take weeks of agonising deliberation.
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