Plain answers about websites, brands and marketing for small businesses, from Jack and Carly in Somerset.
A rebrand for a UK small business usually costs about £1,000 to £15,000 for the brand itself. A logo alone can be a few hundred pounds. Our identity packages are £995 to £2,995 +VAT, and agency refreshes start around £3,000. Putting it on your website, signs, vans and print costs extra, often more than the brand.
Those figures come from our own price list and from what other UK studios publish, with every source listed at the bottom. The rest of this page covers where the money goes, the rollout costs nobody puts in the quote, and when you're better off not rebranding at all.
How much does a rebrand cost in the UK?
It depends almost entirely on how much is changing. A tidy-up of an existing logo and a full rebrand with new positioning are both sold as "a rebrand", and the gap between them is tens of thousands of pounds. Here is what UK studios and agencies publish for each level of work.
| What you're buying | Typical UK price | Who usually does it |
|---|---|---|
| A logo on its own | £300 to £2,000 | Freelancer or online design service, usually visuals only (Olive Tree Creative, 2026) |
| Full identity from a small studio | £2,000 to £10,000+ | Owner-run studio (Olive Tree Creative, 2026). Ours are £995 to £2,995 +VAT |
| Brand refresh at an agency | £3,000 to £10,000 | Agency or consultancy (Pivitt, September 2026; Horizium, May 2026) |
| Rebrand with strategy, messaging and website | £10,000 to £30,000 | Agency (Horizium, May 2026) |
| Full rebrand for an established business | £25,000 to £50,000 | Agency or consultancy (Pivitt, September 2026) |
Horizium puts the realistic range for most UK small businesses at £3,000 to £15,000. If you've seen figures in dollars running to a million, those are for global corporations and you can ignore them.
What does a rebrand cost with us?
Our brand projects are £995, £1,795 or £2,995, plus VAT. Every one is scoped before we start and the price is agreed up front, so it doesn't creep. Monthly payment plans are available if you'd rather spread it.
| Package | Price (ex VAT) |
|---|---|
| Brand | £995 |
| Brand Plus | £1,795 |
| Full Brand | £2,995 |
At the end you get every logo file in every format you'll be asked for, your colour palette and typefaces, a guidelines document, and whatever templates or print we agreed at the start. All of it is yours to keep and use.
Jack leads every brand project himself and has twenty years of identity work behind him. There are two of us, Jack and Carly, working from Clutton in Somerset since 2015, and there are no account managers in between. You talk to the person drawing your logo.
For a sense of what a rebrand looks like in practice, take Chubb Bulleid, a Somerset firm of solicitors with over 150 years behind it and offices in Street, Somerton, Taunton and Wells. Their old identity was a lime green logo and stock photos of sunsets, for a firm whose real strength is that clients stay for decades. We moved the palette to colours drawn from the Somerset landscape, replaced the green monogram with a new wordmark, wrote a plain English tone of voice and built a new website around it.
What's the difference between a logo, a refresh and a rebrand?
A logo is one mark. A refresh keeps what people already recognise and fixes the rest. A rebrand changes how you describe yourself as well as how you look, and sometimes the name too.
The difference matters for cost because a logo is one piece of design, while a brand is the whole system: colours, type, imagery, the way you write, and the rules that keep it consistent. We've written more about logo design versus visual identity if you're not sure which one you need.
A refresh is often the cheaper and smarter move. When we worked on EquiPlay, a cricket analytics platform, we kept their existing mark and rebuilt everything around it: new typeface, a navy and teal colour system, and a set of shapes drawn from the mark itself. The recognition they'd already built stayed intact.
What makes a rebrand cost more?
Mostly the amount of thinking and the number of places the brand has to go. The drawing is rarely the expensive part.
- Strategy and research. Working out who your customers are, who you're up against and what you want people to feel takes time. For Chubb Bulleid we spent time with the partners and the people on reception before designing anything.
- A new name. Naming adds rounds of ideas and checks that the name is free. Then there's a new domain to buy, and often a trade mark. Our guide on how to choose a name for your brand covers the checks.
- How many things need redesigning. Five templates cost less than fifty. A business with one shopfront has far less to change than one with a fleet of vans across three offices.
- How many people sign it off. Every extra approver adds another round of changes.
- Who you hire. Freelancer, small studio or agency, as the table above shows. Bigger teams carry bigger overheads, and you pay for them.
What are the hidden costs of a rebrand?
The rollout. The brand is the design work, the rollout is putting it on everything you already own, and it's the part most quotes leave out because the designer isn't the one doing it.
| Rollout item | Typical cost | Source |
|---|---|---|
| Website redesign to match the new brand | £2,000 to £20,000 | Adventure Graphics, June 2024 |
| Full van wrap, per van | £1,950 to £3,500 +VAT | Complete Graphics, January 2026 |
| Business cards, brochures and signage | £500 to £3,000 | Adventure Graphics, June 2024 |
| UK trade mark application | From £205 | GOV.UK, checked September 2026 |
| Company name change at Companies House | £20 online, £30 on paper | Companies House fees, checked September 2026 |
The short version: budget at least as much again for the rollout as for the brand, more if you run vehicles or have several premises.
A few things on the list catch people out every time:
- The website. If your current site can't take the new look without looking bolted on, it needs redesigning. Our own sites are £995 for five pages, £1,795 for ten, and from £2,995 for larger sites and shops, all +VAT, or £95, £169 and £279 a month.
- Old stock. Boxes of old business cards and letterheads either get used up or binned. Decide which before launch day.
- Photography. A new brand can make old stock photos look even more generic. At Chubb Bulleid the stock sunsets were replaced with photos of the real team and the real county.
- Everything online with your name on it. Social profiles, your Google Business Profile, directory listings, email signatures. If the name changes, old reviews keep the old name. We know this one first hand: we used to trade as Cloud Web Solutions, many of our older Google reviews still use that name, and our About page explains why.
- Your own time. Somebody in the business has to brief, review, chase the sign-writer and update the listings. Nobody invoices you for it, but it's real.
Our article on common mistakes when launching a new brand covers the launch itself.
What would a small business actually spend?
Here's a worked example built from our published prices and the rollout figures above. Picture a trades business running two vans, which needs a five page website and some new print.
- Brand Plus identity: £1,795
- New five page website: £995
- Two full van wraps: £3,900 to £7,000
- Cards, stationery and a sign: £500 to £3,000
That comes to roughly £7,200 to £12,800 before VAT. The brand is £1,795 of it. Add £205 or more if you're protecting a new name with a trade mark. Your numbers will differ, but the shape usually holds: the design is the smaller part of the bill.
How long does a rebrand take?
Most of our identity projects take four to eight weeks. A focused refresh is quicker, and a full identity with guidelines and print takes longer.
The rollout runs on its own clock after that. The web build and the van wraps each depend on someone else's diary, so plan the launch date around the slowest one. If you're registering a trade mark, GOV.UK says it usually takes around three to four months from application to grant, if there are no issues.
When don't you need a rebrand?
More often than agencies admit. We'd rather tell you a refresh will do than sell you a rebrand you don't need, and we say so on our branding page.
- You're bored of it. You see your logo every day. Your customers see it now and then, and they may like it fine.
- The real problem is the website. If people can't find you, or they land on your site and don't get in touch, a new logo won't fix that. A better website might.
- People already know you by it. If the name and mark carry years of recognition, tighten them rather than throw them away. That's what we did for EquiPlay.
- You can't afford the rollout this year. A new logo on the website and the old one on the vans looks worse than either on its own. Wait, or plan it in stages with a date for each.
You probably do need one if you've outgrown how you look, if customers keep mistaking you for someone else, if you've merged or changed what you sell, or if there's a legal problem with your name. Chubb Bulleid had all the substance and none of it came across online. That's a rebrand.
Is it cheaper to do the brand and the website together?
It's usually simpler, and it avoids paying twice for the same thinking. When one studio designs the brand and a different one builds the site, the second has to learn your business from scratch and interpret someone else's guidelines. We design the identity and then build the website around it, so nothing gets lost between the two.
If cash flow is the worry, both can be spread. Our brand projects have monthly payment plans, and our websites start at £95 a month.
If you want a fixed price for your own rebrand, see how our branding projects are priced and run, then tell us what you've got now and what's bothering you about it. We'll say honestly whether you need a rebrand, a refresh or neither.
FAQ
Is £500 too much for a logo?
No. £500 sits at the lower end of what UK freelancers charge; Olive Tree Creative puts the freelance range at £300 to £2,000. What matters more is what you get for it, which should be every file format and full ownership. Then check the mark still reads at the size of a social media icon.
Can I pay for a rebrand monthly?
With us, yes. Monthly payment plans are available on our brand projects, and the price is agreed before we start.
Do I own the logo and brand files?
You should, and with us you do. Whoever you hire, ask them to confirm in writing that you own the final artwork and get the original files, not just a PNG.
Do I need to trade mark my new brand?
If you've changed your name or created a new mark you plan to build on, it's sensible to check. A UK trade mark costs at least £205 through the Intellectual Property Office, more if you cover several types of goods or services, and it lasts ten years before it needs renewing.
Sources
- Olive Tree Creative, How much does a rebrand cost in the UK? (updated May 2026, checked 25 September 2026)
- Pivitt, How much does a rebrand cost in the UK? 2026 guide (September 2026, checked 25 September 2026)
- Horizium, How much does a rebrand cost in the UK in 2026? (May 2026, checked 25 September 2026)
- Adventure Graphics, How much does a rebrand cost? (June 2024, checked 25 September 2026)
- Complete Graphics, How much does a van wrap cost in 2026? (updated January 2026, checked 25 September 2026)
- GOV.UK, Register a trade mark (checked 25 September 2026)
- Companies House fees (checked 25 September 2026)
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