How much does a website redesign cost in the UK?

A website redesign for a UK small business usually costs between £1,000 and £15,000: roughly £1,000 to £5,000 with a freelancer and £3,000 to £15,000 with an agency, going by 2026 price guides from Bark, Yonet and Evans. At Bare a redesign costs the same as a new site: £995 for five pages, £1,795 for ten, and from £2,995 for larger sites and shops, or from £95 a month, all plus VAT.

Where you land depends on how many pages you have, who writes the words, what the site has to do, and whether the person doing it moves your old pages across properly. That last one is the cost that rarely makes it onto the quote. We're a two-person studio in Clutton, Somerset. Most of the projects we take on are redesigns, so our own prices and what's in them are further down.

How much does a website redesign cost in the UK?

Who does the work sets the price more than anything else. These are the usual options and what each one typically costs, from the guides listed at the bottom.

Option	Typical cost	What you usually get
Doing it yourself on a website builder	£0 to £500 a year	A subscription and your own time. You do all of it, including moving the old pages across.
Freelance web designer	£1,000 to £3,000 for a small business site, up to about £5,000	One person doing the design and build, often on a template or theme.
Visual redesign, content mostly kept	£2,500 to £6,000	New layout, colours and fonts. Same pages, same words.
Agency, small business site	£2,000 to £7,000, often £5,000 and up	Design and build, with someone managing the project.
Full rebuild: new platform, structure and copy	£6,000 to £20,000 or more	Everything rethought, usually with new writing and search planning.

On Bark's figures, £1,000 to £7,000 covers most quotes for a normal small business site, and Evans puts most small and medium business redesigns at £3,000 to £15,000 (October 2026). The bottom of the market goes lower still: one UK designer advertises a rebuild at £350 all in, with hosting charged monthly after the first three months. Most of these guides price a new website rather than a redesign, and the next section explains why that's close enough.

Does a redesign cost less than a new website?

Not by much, and often not at all. Our own redesigns are priced exactly the same as a new site, and some other designers do the same.

The design and build are the same amount of work whether there was a site before or not. What you save is that you already have a brand and some material to work from. What you add is the job of moving the old site across: working out which pages Google already sends people to, keeping those, and pointing every old address at its new page. A visual refresh that keeps every page and every word costs less, which is why Evans puts it at £2,500 to £6,000 against £6,000 and up for a full rebuild.

What we charge for a website redesign

Our website redesigns are fixed prices, paid once or spread monthly.

Website	Pages	Pay once	Pay monthly
Starter	5 pages	£995	£95 a month
Business	10 pages	£1,795	£169 a month
Estate	Up to 40 pages	From £2,995	£279 a month
Shop	Online shop	From £2,995	£279 a month

All prices exclude VAT and there are no setup fees. Pay once and the first 12 months of care are included, then care plans start at £29 a month. Pay monthly and the minimum term is 12 months, then it rolls month to month. After 24 months on the plan the site is redesigned and rebuilt free.

For that, a redesign with us goes like this. We look at what the current site does well, what Google already sends it and where visitors give up. Jack plans the new structure, with every old address mapped to a new one, and you approve that before you see any design. Then you approve the design before anything is built. Carly builds it by hand, puts the redirects in and takes it live, and Search Console gets checked afterwards. Your words are kept where they work and rewritten where they don't, and nothing changes without your sign-off.

Most small business redesigns take six to twelve weeks. Bigger sites with several sectors, a booking system or an integration take three to four months. The thing that holds projects up most is waiting for content, so we start on it in week one.

Our prices sit below most agency quotes because there are two of us, with no account managers to pay for, and we do around 90 percent of the work ourselves. The flip side: the site runs on our own CMS. If you leave, your domain, content and data are yours and we can give you an HTML copy of the site, but the CMS stays with us. Ask any designer the same question before you sign.

What drives the cost of a website redesign?

The amount of work. A redesign quote is mostly time, and these are the things that add to it.

• Pages. More pages means more layouts to design and more content to move. It's why most prices, ours included, are banded by page count.
• Custom design or a template. A theme with your logo on it is quicker. A site designed around your customers takes longer, and it's usually the reason you're redesigning in the first place.
• Who writes the words. Designbox puts professional copywriting at £500 to £3,000 or more on top of a build (September 2026). Plenty of quotes leave it out.
• Features. Booking systems, online shops, logins and links to your CRM all add build time.
• Moving content. Ten pages is quick. Two hundred blog posts or a full product catalogue is real work.
• Redirects and search. Mapping old addresses to new ones takes time, and in our experience it's the step most often skipped.

The hidden costs of a website redesign

The biggest one is losing the search traffic the old site had built up. It doesn't show on any invoice, but you'll feel it in enquiries.

It happens when old pages are deleted, or all sent to the homepage, at launch. Google's own guidance on site moves says not to redirect lots of old addresses to one unrelated page such as the homepage, to keep redirects in place for at least a year, and to expect rankings to move about for a while even when it's done right (Google Search Central, August 2026). We map every old address to its new page, one by one, and we've written up the whole process in how to redesign your website without losing your rankings. Ask whoever quotes you whether they do the same, and ask to see the redirect list.

The other costs that tend to turn up later:

• Content. New words and photos, if the quote assumes you'll supply them and you can't.
• Care after launch. Hosting and security updates, plus the small edits you'll want. ProCalculator puts basic maintenance for a small business site at £25 to £100 a month. Ours is £29, £49 or £79 a month depending on the size of the site, or included if you pay monthly.
• Your time. Someone on your side has to review the plans and the words. How quickly that happens decides a lot of the timeline.
• Leaving later. Find out what you'd walk away with: domain, content, design files, the site itself.

For the wider picture on build prices, our breakdown of web design agency costs covers new builds and what they cost to run.

How can you keep the cost of a redesign down?

Cut the pages nobody visits and have your content ready before you start. And don't redesign something that only needs fixing.

• Keep the pages that work, drop the rest. Look at which pages people actually visit. On our prices, a site that goes from 14 pages to 10 drops from Estate to Business.
• Get your content together early. Photos of your work, team details, prices, the questions customers always ask. It shortens the project more than anything.
• Keep your brand if it's fine. A redesign doesn't have to mean a new logo.
• Fix instead of rebuild. If the site is fairly new and only one thing is wrong, like a slow page or a confusing contact form, a targeted fix is cheaper. Evans puts that kind of work at £1,000 to £3,000.
• Spread the cost. Our pay monthly websites start at £95 a month with no setup fee. It costs more over time, to be clear: on our own prices a five page site is £1,691 over three years if you pay once and add a care plan, against £3,420 monthly. What monthly buys is cash kept in the business and the redesign after two years included.

How do you compare website rebuild quotes from UK agencies?

Put each quote side by side and check they cover the same work. A cheap quote is often a smaller job.

• Is it plus VAT or including it?
• Is it a fixed price or hourly? Bark puts web designers at £35 to over £150 an hour, so an hourly quote can grow.
• Who writes the words, and is that in the price?
• Will every old page address be redirected to its matching new page?
• Does anyone check Search Console after launch?
• What does hosting and care cost from month 13?
• What do you own if you leave?
• When will it go live, and what usually delays it?

If you'd like a price from us, see what our website redesigns include and send us your current address. We'll tell you which band it falls into, or if a fix would do instead.

Frequently asked questions

Will a website redesign hurt my Google rankings?

It can, if old pages are deleted or all redirected to the homepage. With every old address sent to its matching new page, what the old site earned carries across, though Google says some movement in rankings during a move is normal. That's why we check Search Console after launch.

How long does a website redesign take?

Six to twelve weeks for most small business sites, and three to four months for larger ones with bookings or integrations. Waiting for content is the usual delay. There's more in our article on how long it takes to build a website.

Can you redesign a website someone else built?

Yes. Most of the redesigns we do replace sites built elsewhere, on Wix, page builders, WordPress themes or older bespoke builds. Comfinity's 27 pages came to us from Wix.

Is there such a thing as a free website redesign?

Not really. Our monthly plans include a full redesign and rebuild after 24 months on the plan, but you've paid for it through the monthly fee. If someone offers one free with no strings, ask what you're signing up to.

How often should a website be redesigned?

When it stops doing its job, not on a timer. The usual signs are that it looks older than your business, enquiries have dropped off, you can't change it without paying someone, or it's slow on a phone.

Sources

All figures checked 7 October 2026. Bare's prices are from our live website redesign, pay monthly and care plans pages.

• Bark, How much does website design cost in 2026?, updated 10 February 2026. Freelancer and agency price bands, hourly rates.
• Evans Sales Consultancy, How much does a website redesign cost?, 4 October 2026. UK redesign ranges by type of job (indicative market ranges).
• Yonet, How much should a website cost in 2026?, 12 May 2026. Freelancer and agency ranges.
• Designbox, How much does a website cost in the UK 2026, updated 13 September 2026. Website builder subscriptions, copywriting costs.
• ProCalculator, Website cost calculator, updated 29 December 2025. Maintenance costs for small business sites.
• Wright Designs Studio, Affordable website redesign. Low-end example of a £350 rebuild.
• Google Search Central, Site moves with URL changes, updated 20 August 2026. Redirects and ranking changes during a move.