Brand Identity Questionnaire

This brand questionnaire is here to help develop a brand strategy that our creative direction can follow, to ultimately create a brand that really connects and resonates with your audience.

It will help give both you and us insight into your business and your ideal customer.

Take your time with it, have fun and really delve into the building blocks of your business.

Please enter your name

Please enter your job title

Please enter your email

Please enter your business name

Please enter your what industry is your business part of?

Please enter your date established?

Please enter your who are your main customers? (demographics, interests, behaviours)

Please enter your what problem do you solve for them?

Please enter your how do you want them to feel when they interact with your brand?

Please enter your if your brand were a person, how would you describe them? (e.g., friendly, professional, bold, quirky)

Please enter your which three words best sum up your brand?

Please enter your what brands (inside or outside your industry) inspire you, and why?

Please enter your do you have an existing logo or visual identity? if yes, what do you like/dislike about it?

Please enter your are there specific colours or fonts you want to use or avoid?

Please enter your do you have any existing brand assets we should be aware of?

Please enter your who are your main competitors?

Please enter your what makes you different from them?

Please enter your how do you want your brand to be perceived in your industry?

Please enter your where do you see your business in 3–5 years?

Please enter your will your brand need to work in any specific new contexts (e.g., app icons, vehicle livery, merchandise)?

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WE MAKE BRANDS STAND OUT

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