Comfinity install structured cabling, fibre backbone and wireless networks for commercial, education and healthcare sites across the UK. Nottingham based, manufacturer accredited, every install Fluke tested and backed for twenty five years.
The old site read like a contractor's brochure. It said what Comfinity are and what they install. It never said what would not go wrong if you picked them over the next quote on the desk. The client logos sat in a row with nothing behind them.
So we turned the story around. Lead with the buyer's network, not the supplier's credentials. Put the project work up front with the cable counts and the handover dates against it. Give every page somewhere obvious to go next.
