Branding
Logo design, visual identity, tone of voice and brand guidelines.
Our approach
A brand is more than a logo. It covers your colours, type and words. We design the whole system so your business is recognisable wherever it appears.
Every brand project is led personally by a senior designer. Twenty years of identity work, from startups finding their feet to established firms that have outgrown their old look.
Whether you’re starting from scratch or updating an existing identity, the process starts with strategy.
What’s included
Logo design
A mark that captures what your business stands for and holds up at any size, anywhere.
Visual identity
Colour palettes, typography and imagery that make you recognisable at a glance.
Tone of voice
The words matter as much as the look. We define how your brand sounds and writes.
Brand guidelines
A clear rulebook for logo, colour, type and voice, so everything stays consistent as you grow.
Branded content
Social graphics, presentation templates and documents that carry the brand properly.
Print & collateral
Business cards, brochures, flyers and signage, designed to the same standard as everything else.
How it works
Strategy
We start with questions. Who are your customers, who are you up against and what should people feel when they find you?
Ideas
Design routes are explored and the strongest worked up properly. You see real options, not a single take-it-or-leave-it reveal.
Refine
We shape the chosen route together. Colour, type and voice get tested everywhere the brand will actually live.
Deliver
Every file, the guidelines and any collateral we scoped. All of it yours to keep, ready to carry onto your website.
Common questions
How long does a brand project take?
Most identity projects run somewhere between four and eight weeks depending on scope. A focused refresh is quicker, a full identity with guidelines and collateral takes longer. We agree a timeline before we start and we stick to it.
Do you do refreshes as well as full rebrands?
Yes. Plenty of businesses have a mark that just needs tightening up. If a refresh will do the job, we’ll tell you.
What do we actually get at the end?
Every logo file in every format you’ll ever be asked for, your palette and typefaces, a guidelines document your whole team can follow, and whatever templates or collateral we scoped together. Everything is yours.
Can you carry the brand onto our website?
Yes. The same studio that designs your identity can design and build the site around it. Have a look at our websites service.
What does branding cost?
Every brand is scoped individually, so we won’t pretend there’s one number. A short call gets you a straight answer for your project.
Our work
Consultancy brand built on clarity, structure and trust. A principle-led identity and website worthy of the work itself.
Architecture studio brand built to last decades. A confident identity and a quiet, considered website.
Fishmonger brand with sustainability at its core. Brand and e-commerce live in weeks.
Premium cat food brand and e-commerce, brought to market in weeks.
Budgets and payment plans
Good design shouldn’t be out of reach. We work with budgets of all sizes and we’ll always tell you honestly what you can get for yours.
If a one-off cost doesn’t suit, we offer monthly payment plans that spread the cost into simple monthly payments. You get the website or brand your business needs now, without the up-front hit.
Whatever the size of your business, get in touch and we’ll find a way to make it work.