SEO & GEO
Search optimisation for Google and for AI engines like ChatGPT.
What SEO and GEO mean
For twenty years, being found meant ranking in Google. That still matters, and it’s still most of the work. But your customers now ask ChatGPT, Gemini and Google’s AI Overviews who to buy from, and those engines give one or two answers rather than ten blue links.
GEO, or generative engine optimisation, is the craft of being one of those answers. It rewards much of what good SEO already rewards: clear structure, real expertise, fast pages and content that actually says something.
We don’t sell them separately. Every plan covers both.
How our CMS helps
Search engines reward fast, tidy websites. Sites we build start from a strong position because they run on our own CMS. Clean hand-written code, quick loading and no plugin bloat weighing pages down.
Structured data is built in too. That’s the behind-the-scenes labelling that tells Google and the AI engines exactly what your business is, where you are and what you offer.
If your site was built elsewhere, that’s fine. We work on plenty of sites we didn’t build, and we’ll be straight with you about what’s holding yours back.
What’s included
Technical SEO
Speed, structure, indexing and the technical fixes that let everything else work.
Content
Pages and articles written for the questions your customers actually ask, in plain English.
Local search
Google Business Profile, reviews and local signals, so nearby customers find you first.
GEO groundwork
Structured data and clear, factual pages that AI engines can read, trust and quote.
Citable answers
Content shaped so an AI engine can lift your answer and name you as the source.
Honest reporting
A monthly note on rankings, AI visibility and enquiries. What moved, and what’s next.
What a month looks like
Review
We look at the numbers. Rankings, traffic, AI mentions and the enquiries that actually arrived.
Priorities
We agree what will make the biggest difference this month. Technical fixes, new content or local signals.
The work
Pages written, fixes made, profiles updated. Done in-house by the people you talk to.
Report
A short report in plain English on what we did and what moved. No jargon and no padding.
Common questions
What exactly is GEO?
Generative engine optimisation: making your business more likely to be mentioned and cited when AI tools like ChatGPT, Gemini and Google’s AI Overviews answer a question in your field.
How long before we see results?
Some technical fixes show up within weeks, while content and authority take months to build. We set honest expectations up front.
Do you guarantee rankings?
No, and nobody honestly can. Google and the AI engines sell guarantees to no one. What we do guarantee is the work: done properly, done every month and reported in plain English.
Our SEO is already decent. Do we still need GEO?
The overlap is big, so decent SEO puts you most of the way there. But AI engines have their own habits. They favour clear factual statements, structured data and content they can quote cleanly. A modest amount of extra work covers that gap.
Is this a monthly service or a one-off?
Both exist. A one-off audit and fix gets your foundations right. Staying visible is ongoing work, so most clients move to a monthly plan. Get in touch and we’ll tell you which fits where you are now.
Does it help that you built our website?
Yes, quite a lot. Sites on our own CMS are quick, tidy and free of plugin bloat, which is exactly what search engines want, and structured data is built in from day one. It gives the SEO work a head start. That said, we’re happy working on sites built elsewhere too.
Budgets and payment plans
Good design shouldn’t be out of reach. We work with budgets of all sizes and we’ll always tell you honestly what you can get for yours.
If a one-off cost doesn’t suit, we offer monthly payment plans that spread the cost into simple monthly payments. You get the website or brand your business needs now, without the up-front hit.
Whatever the size of your business, get in touch and we’ll find a way to make it work.