02Brand identitythe look
Tradition and craft.
Warm, earthy colour and rustic texture connect Newmans to the land and to ethical sourcing.
The logo’s stylised animal silhouette signals exactly what they stand for: premium, locally sourced meat.
A butcher’s brand rooted in the land.
Newmans is a family butcher selling high-end, organically sourced produce from local farms. We built the brand and store to prove it.
Newmans’ produce is premium, ethical and local, and the brand needed to carry all three at a glance. We created an identity and e-commerce site that put quality, sustainability and family heritage right at the front.
Warm, earthy colour and rustic texture connect Newmans to the land and to ethical sourcing.
The logo’s stylised animal silhouette signals exactly what they stand for: premium, locally sourced meat.
Storytelling meets a clean e-commerce setup, rich product detail, captivating visuals and a smooth path to checkout. The site reflects everything Newmans value: quality, sustainability and heritage.
