Lyme
Brand and online shop for a family fishmonger focused on sustainability.
Client
Lyme, family fishmonger selling sustainably caught seafood, online and in store
Sector
Food and drink
Scope
Brand identity, e-commerce design and build
The brand
Soft blues and greens, natural texture and a minimalist fish motif tie Lyme to the coast and to its eco-conscious values.
The same identity works across the shopfront and the website.
The website
The shop has a simple catalogue, clear sustainability information and strong photography.
It works well on both phone and desktop.
