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A fishmonger brand with sustainability at its core.
Lyme is a family fishmonger selling sustainably caught seafood, online and in-store. We brought their story to the surface.
Lyme’s whole proposition is fresh, responsibly sourced seafood, and a family that cares deeply about both. We built a brand and website that make that passion impossible to miss, and make buying good fish genuinely enjoyable.
Soft blues and greens, natural texture, and a minimalist fish motif, an identity that ties Lyme to the coast and to its eco-conscious values.
Simple, fresh and unmistakably theirs, it carries from the shopfront to the screen without missing a beat.
An easy-to-navigate catalogue, clear sustainability detail and striking imagery, the Lyme site makes seafood shopping a pleasure, and works across desktop and mobile.
