Inside Chubb Bulleid’s brand and digital transformation.

Visual branding and positioning

We spent time with the partners and the people on reception, because that is where the firm’s character lives. What came back, again and again, was the same thing: clients stay for decades. So the positioning became clear legal advice, trusted for the long term.

The identity moved away from bright green and black to a palette drawn from the Somerset landscape: tweed green, country coral, sage and tan. A confident wordmark set in Brooklyn replaced the old green monogram, with Manrope for everything else.

Tone of voice: plain English, kind, and never hiding behind legal jargon. If a line would not be said across a desk in Wells, it did not make the cut.

Website design

The homepage opens on Glastonbury Tor, filmed from the air, with the firm’s promise over the top. From there the site splits the way clients think: for you, and for your business.

Every service page follows the same pattern, so a first-time visitor can find residential conveyancing or employment law in two clicks, see who they will be dealing with, and ask a question without filling in a form the length of a lease.

Photography of the real team and the real county, not stock sunsets, so the site looks like the firm people actually walk into.

Website development

Built on WordPress with a custom theme, so the firm can publish its own articles and keep fees and timescales up to date without calling us.

Every service and sector page shares one template, so adding a new area of law is an afternoon, not a rebuild. Smooth on-scroll animation throughout, and fast on a phone in a field, which in Somerset is not a hypothetical.