Carley Doel is a nurse prescriber with a clinic at 89 Meneage Street in Helston. Her old site was on Wix. We moved it onto our own CMS with her brand and her words intact. We now look after its search every month.
Helston Aesthetics is a nurse-led aesthetics clinic in Helston, Cornwall. Carley founded it and is its lead aesthetics nurse. She qualified as a nurse in 2011, still works part time for the NHS, and gained her independent nurse prescribing qualification in 2018.
She already had her brand, with her wordmark and her own font, Italiana. Her mood board set the colours: white, cream, warm grey and charcoal. So the work was the website, not a new identity.
The new site went live on 26 October 2026.
Nurse-led aesthetics clinic
89 Meneage Street, Helston, Cornwall
Her font sets every heading and her palette runs through the pages. The photographs are her own, from the sunlit waiting room to Carley in the treatment room.
Most of the words are hers as well. The copy came across from her old site page for page, and two of her own lines from Instagram sit on the homepage.
Every treatment has its own page, with what happens, what it costs and what to expect at the free consultation. Booking still goes through Fresha, so nothing changed for her clients.
She is on our Search Local plan. It covers five searches checked every day from Helston, such as lip filler near me and skin tag removal near me, a post on her Google Business Profile each month, one article a month, a monthly report and a monthly check on what AI assistants say about the clinic.
Before launch we tested 30 addresses from the old Wix site. Nineteen kept their address and eleven now forward to their new page in one step. The Cryopen page now leads with skin tag removal, the way people search for it.
Built on our own CMS, where we make her changes and track her searches.
Twenty-three pages went live, each with its own title and description, plus structured data for her opening hours and every treatment. Google Analytics only loads once a visitor accepts cookies. It records calls, emails, enquiries and clicks through to Fresha.
More on the work behind this project: Web design, Website redesign, SEO, Small business websites.
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