Lewis Pet Care, an online vet that offers time rather than speed.

Brand & website · 2026

Most online vet services sell the quickest possible answer. Lewis offers up to 30 minutes with a UK vet, at one fixed price, any time of the day or night. The brand and the website both had to slow down to match.

The Lewis Pet Care homepage on desktop, with the £52 pricing card beside it

Lewis Pet Care is a UK veterinary telehealth service. Owners book a video or phone consultation with an RCVS-registered vet for £52, and get written next steps afterwards plus 12 hours of free follow-up questions. It was started by Faith Frandsen, a vet who grew up around a dairy farm, and it is named after her cat.

Her reason for starting it is on the About page: modern practice rarely leaves time to talk. Lewis came to us with a friendly circle logo and a site built on Concrete CMS by another agency. We refreshed the brand first, then designed and built a new WordPress site around the same idea.

People often arrive worried, on a phone, with a pet that is not quite right. So the first screen tells them what it costs, how long they get and how soon they can speak to a vet.

Industry

Veterinary telehealth

Location

Online, across the UK

Live site

lewispetcare.net

The About page, where Faith explains why she started Lewis

Branding

We kept the navy and sky that people already knew and built the rest around one line, time to talk. The new mark is a dog's head drawn in a single line inside a speech bubble, in the same weight as a lowercase lewis wordmark set in Pacaembu, a wide, rounded typeface that keeps it from looking like another tech brand. Butter yellow and blush warm up the palette, Figtree carries the body copy, and there is no black anywhere.

Thirteen spot illustrations, each a single animal or object with a fine risograph grain, sit beside photography of pets at home in daylight, with the vet on screen dressed in navy. We handed over the logo in every file format, social and ad templates, print artwork and a 23 page visual identity guide.

The Lewis logo in butter on navy, the primary logo on white, and the dog mark on sky
The Lewis palette: navy, sky, butter, blush and paper, with their tints
Pacaembu Bold for headings and Figtree for body copy
Eight of the Lewis spot illustrations, including the cat, the dog, a rabbit and a video call

Website design

Pages open with one large heading and plenty of space. The homepage leads with the price, the length of the call and the follow-up, then works through the reasons people actually book, from a pet that has been sick twice since tea to a cat that hides under the bed the moment the carrier comes out.

The site is just as plain about what a call cannot do. Lewis vets do not prescribe antibiotics or controlled drugs, do not see horses and do not handle emergencies, and the site says so, with an instruction to go straight to an emergency vet if a pet is in danger. Consultations, pet advice, partner practices and vet recruitment each have a page of their own, with room to grow.

Three Lewis pages: consultations, the homepage and partners
The Lewis homepage on a phone
Not sure if it can wait until morning, on a phone
The Consultations page, with photography of pets at home

Website development

Built on WordPress with a custom theme, so the Lewis team can edit pages and publish advice articles themselves. Every page has a Connect now button that leads to one booking page with Lewis's Digitail calendar embedded: pick the type of visit, see the £52 deposit, then choose a date and time. If the calendar is slow to load, a link opens it in a new tab.

The homepage questions are marked up as an FAQ, and the service and its price are set out in structured data, so search engines and AI tools can read them. Analytics only load once a visitor agrees to cookies. Partner practices get their own page, with an offer to refer after-hours calls to Lewis and a QR code to share with clients.

The consultations page, the homepage and the booking page on phones
Choosing a visit type in the booking calendar on a phone
The About page on a phone
The Connect now page with the booking calendar and advice before your call
The fixed price section on the homepage
Reasons to book a consultation, on a phone
The Pet advice articles on a phone