West Coast Bathrooms, a bathroom fitter whose brand now matches his work.

Brand & website · 2026

John Scott runs West Coast Bathrooms himself. He measures up, plans the design, fits the room and does the plumbing. His old logo didn't show the quality of his work, and his old website was run by another company. We gave him a new brand, then a new website on our own CMS, built around photos of his own jobs.

The West Coast Bathrooms homepage on a laptop and a phone

West Coast Bathrooms is a bathroom design, supply and fitting business based in Weston-super-Mare. John has worked on bathrooms for more than 20 years and set up the business in 2020. He holds a Level 3 NVQ in Plumbing and Heating.

He came to us after a free review of his website in October 2026. His old site was coming down, so the first job was to keep enquiries coming in. A stop-gap site went live on 23 October while we worked on the brand.

The new website went live on 6 November 2026.

Industry

Bathroom design, supply and fitting

Location

Weston-super-Mare, North Somerset

Live site

westcoastbathrooms.co.uk

Branding

John found our first logo ideas boring, so we started again. The mark we ended up with is a claw-foot bath with its shower running, inside a fine double ring. West Coast is set in PF Marlet Display, a sharp, classic serif, with BATHROOMS underneath in Greycliff CF Bold capitals, exactly as wide as the word Coast. Most of it is black and white with sage green, and deep emerald is kept for small touches.

A round badge goes on workwear and stickers, and it says North Somerset because John asked for it: he covers all of it. He has every version of the logo as a file, plus a visual identity guide. The signwriter who letters his van gets a pack of their own. The pictures of the van and the printed pieces here are our mock-ups.

The photographs are all John's. He sent us 478 photos of his jobs from 2019 onwards, and we picked the best for the brand and the website.

Ten of John's own photos of bathrooms he has fitted
Signwriter artwork for the van side, the pavement sign and the van's back doors

Website design

The homepage opens on a slow film of his best rooms, under his own line: beautiful bathrooms, designed and fitted by John.

Below it come John himself, his services, a featured project, close-ups of the details, his Google reviews word for word and how a job runs from the first visit to aftercare.

Every inner page opens on a full-width photo of one of his rooms. The Bathroom Designs page explains how each room is drawn up in CAD before anything is ordered.

The Wet Rooms page, the homepage and the Weston-super-Mare page side by side

Website development

Built on our own CMS, where we make his changes and track his searches.

His old page addresses were kept, so the Google rankings he already had could carry over. At launch every old address either loaded or forwarded in one step. Google Analytics only loads once a visitor accepts cookies, and it counts the calls and enquiries that come through the site.

SEO

His monthly SEO started the day the site went live. We don't promise him rankings. We checked every page, then set five searches to be tracked every day, such as bathroom fitters weston super mare and wet room installers near me.

Each town he works in has its own page. Cheddar and Burnham-on-Sea were added in his first week, after John asked for them. They are written town by town, with local questions and answers, not one page copied nine times.

The Weston-super-Mare page on a laptop, beside the list of areas John covers

Related services

More on the work behind this project: Branding, Web design, SEO, Small business websites, Web design in Somerset.

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